23 thoughts on “Apple Logic”

  1. The technical reason here is pretty simple.

    The USB-C landscape is a train wreck. USB-c specifies the _shape_ and physical attributes of the cable and connector. It does **not** specify the USB protocol (USB 2.0, 3.0, etc.).

    Nor does it require certain voltages, chargers, adaptors, power requirements, and so on.

    If Apple switches the iPhone to USB-C, suddenly everyone with a shitty charger is going to plug their iPhone in, and it’ll be a shitshow of “bad charger” “why won’t this quick charge” “why can’t I transfer data” and so on. Apple can control that by keeping the devices on the proprietary lightening cable.

  2. Thanks, OP, I could almost read some of the panels!

    Less sarcastically and hyperbolically, a good way to improve readability of text over an image (which is difficult to read because the background is all different colors) is to do white colors outlined in black. It takes up more space, but it’s also actually readable.

  3. I get the logic, but it doesn’t really follow. The phone can have a lightening port and still work fine with usb-c macs. The problem is the phone ships with usb-a cords and chargers instead of usb-c.

    What they really need to do is add an sku (times the number of phones) that includes usb-c cords and chargers instead of usb-a, or at the very least include a usb-a-to-c adapter, but those would be more expensive for them, so they push the inconvenience onto the user, knowing a user with a usb-c mac already has usb-c-to-a adapters.

    I don’t agree with it, but that’s the case.

  4. usb-c is a major upgrade over micro-usb, however… lightning is a superior connector fits better, doesn’t have a weird hanging edge connector, isn’t as delicate, doesn’t collect lint as easily and has in built positive lock instead of just friction.

  5. I love the way people try to apply engineering logic and common sense to Apple products. They select the technology features that will make the most money. Everything makes sense when you view it that way.

  6. This is what happened at a recent Apple board meeting.

    Marketing: I see USB C everywhere these days! It’s so great! What does everyone think about putting USB C on the new iPhones?

    Engineers: That makes perfect sense, given how we’ve moved our laptops to USB C and the whole industry in general is using USB C. Let’s do it.

    Marketing: Sounds good. How much can we charge for a USB C cable?

    Engineers: Well, a USB C-to-USB C cable can currently be purchased from any of dozens of suppliers for as little a $7.

    Marketing: I see. So, we can sell it for…$30?

    Engineers: You…can, but since the same thing is available for less everywhere else, I don’t know how many you’ll sell.

    Marketing: Okay, no problem. Hey, Acquisitions, who owns the patent on USB C?

    Acquisitions: Nobody. It’s sort of an open industry standard.

    Marketing: I see. Well, then let’s take USB C, add an Apple-specific customization to it, and rebrand it as Apple’s next huge contribution to the advancement of Apple technology. Then we’ll be able to charge licensing fees to anyone wanting to play in our sandbox.

    Engineers: Well, uh, you really can’t do that. Since it’s an industry standard, vendor-specific unique customizations aren’t allowed. Unless you want to release those customizations as an extension to the existing standard, in which case if they’re accepted they’ll be part of that new standard.

    Marketing: No problem. We can still collect licensing fees.

    Engineers: Nnnnnnoooo…. Since it’s a standard, there would be no fees. At least, no fees like what Apple is used to collecting for things like Lightning.

    Marketing: (considering) So let me get this straight. If we put USB C on the new iPhones we can’t drastically overcharge for a cable, and anyone and their uncle can create adapters and cables without paying us?

    Engineers: Yes, basically.

    Marketing: Okay then. Lightning it is.

  7. Apple is all about creating a problem so they can sell the solution. They also charge more for inferior products that are difficult or impossible to repair and unable to be upgraded. Pair all of this with their aggressively planned obsolescence and you have a compelling argument against consuming their products. Apple is corporate greed personified and I believe it is foolish to support them.

  8. Apple doesn’t own usb type c, but they own the patent for lightning cables. So, every lightning cable that is made they make money on it. If they change the iPhone port they will lose a lot of money

  9. So then why do I get an iPhone8 with an apple brand battery case designed for the eight that has a lightning plug to plug into the phone but then turn around and need to buy a micro USB plug to charge my devices???

  10. They don’t want all android accessories to work with iPhones. The quality is the same, but the prices are less than half. You wouldn’t have any reason whatsoever to buy Apple charging cables.

  11. Apple likely intends to get rid of all ports on the iPhone, but hasn’t quite got wireless charging where they want it. So they are keeping lightning rather than make people change twice.

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